A Bold Vision for Business Growth and Industry Change Rob Wells is an entrepreneur with a fearless mindset, relentless drive, and deep-rooted passion for transforming industries. A visionary leader who sees opportunities where others see obstacles, Rob is committed to challenging norms, breaking barriers, and redefining whatโs possible. The Name That Sparks Conversation: COVID In a world where branding and identity are everything, COVID may be the most controversial company name imaginable but thatโs precisely the point. While others shy away, Rob boldly claimed what no one else did. The name, once synonymous with struggle and uncertainty, now stands for resilience, reinvention, and relentless growth. COVID isnโt about looking back itโs about looking forward. Itโs about turning adversity into advantage, challenges into opportunities, and ideas into thriving businesses. Empowering Small Businesses to Become Recognized Brands Rob Wells built COVID with one mission: to help small business





